Choose the word or phrase that best completes the blank in each sentence. Chọn từ hoặc cụm từ đúng nhất cho mỗi câu.
1-
Melissa Campanelli, a marketing and technology writer in Brooklyn, comments on the reasons for dotcoms to open a physical store to extend their life ........
A -
lengths
B -
lines
C -
spans
D -
streams
2-
In the traditional realm of business, you open a retail store first and then launch a website, but since the dotcom revolution, many surviving dotcoms that skipped that first step are realizing the benefits of opening a ....... location.
A -
brick-and-mortar
B -
plaster-of-paris
C -
rock-solid
D -
set-in-stone
3-
Anyone that has a business plan with a goal of e-commerce needs to ....... that business plan with a retail reality.
A -
augment
B -
engineer
C -
generate
D -
offset
4-
"We realized very early that we could not exist purely as a dotcom," says Sal Perisano, of iParty Corp, "We knew we needed some terrestrial link, some reality other than a virtual company, to ....... what we were doing."
A -
belay
B -
belie
C -
bolster
D -
brook
5-
Physical stores give your customers a more convenient way to return goods and try out products — two options analysts say are ....... missing from Net stores.
A -
rashly
B -
roughly
C -
sorely
D -
stiffly
6-
Owning a store offers a natural ....... flow into and out of the store, which allows an entrepreneur to gather names and begin direct-to-consumer marketing programs.
A -
goods
B -
pedestrian
C -
physical
D -
traffic
7-
However, opening a retail store is an expensive ........
A -
exploration
B -
exposition
C -
imposition
D -
proposition
8-
For those of you who lack the funding needed to open a retail store right now, try renting a ....... in a local shopping mall.
A -
barrow
B -
hut
C -
kiosk
D -
table
9-
If you do want to set up ......., you should do whatever you can to learn about launching and running a traditional retail business before you do so.
A -
business
B -
operation
C -
shop
D -
store
10-
Your best ....... is to determine ahead of time whether a multichannel strategy is a good move for your dotcom.