Choose the word or phrase that best completes the blank in each sentence. Chọn từ hoặc cụm từ đúng nhất cho mỗi câu.
1-
According to the Government Communication Network (GCN), a plan for internal communications should be ....... into every communication strategy.
A -
initiated
B -
integrated
C -
interwoven
D -
involved
2-
Winning the support of internal ....... can be as important as reaching key external audiences, and will be vital to the success of your communication programme.
A -
jobholders
B -
placeholders
C -
stakeholders
D -
stockholders
3-
Internal communications need exactly the same kind of analysis and strategy as external communications: there will be distinct audience groups who should be ......., and the same processes of information collection and insight generation apply to internal
A -
sectioned
B -
segmented
C -
segregated
D -
sequestered
4-
Far from being the poor ....... of external communication, internal communication performs a crucial role within government.
A -
neighbor
B -
offspring
C -
relative
D -
sibling
5-
By ....... staff with the departmental vision and values so that they can apply them in their day-to-day work, it creates a culture that does two things: it improves policy delivery and it increases the chance of meeting departmental objectives.
A -
endearing
B -
engaging
C -
inducing
D -
inoculating
6-
Organisations that have a strong communications function frequently ....... those that don't; private sector companies that communicate effectively have a 19.4 per cent higher market premium than companies that do not.
A -
outperform
B -
outrank
C -
overdo
D -
overrule
7-
As with external communications, it is not enough to have a tactical approach; every department should have an internal communications strategy that is developed, implemented and monitored according to industry ....... practice and the needs of staff.
A -
best
B -
in
C -
made
D -
style
8-
Printed or online surveys might be your first port of ....... when it comes to understanding communication needs within your department.
A -
action
B -
call
C -
entry
D -
resort
9-
Before selecting a research method, produce a ....... that sets out clear objectives and explains what you are trying to achieve.
A -
brief
B -
draft
C -
mission
D -
portfolio
10-
You might also need to set up a different dialogue with each team within your department to take on ....... cultural differences.