Choose the one word or phrase that best completes the sentence and fill in the appropriate answer above.
1-
Encarta's History of Advertising notes that ......... have found evidence of advertising dating back to the 3000s BC, among the Babylonians.
A -
anthropologists
B -
archaeologists
C -
paleontologists
D -
prehistorians
2-
One of the first known methods of advertising was the outdoor display, usually an ......... sign painted on the wall of a building.
A -
eye-arresting
B -
eye-catching
C -
eye-stopping
D -
eye-talking
3-
An outdoor advertisement ......... in Rome offers property for rent, and one found painted on a wall in Pompeii calls the attention of travelers to a tavern.
A -
excavated
B -
exhumed
C -
extracted
D -
extricated
4-
In medieval times word-of-mouth praise of products gave rise to a simple but effective form of advertising, the use of so-called town ..........
A -
announcers
B -
criers
C -
heralds
D -
plaintiffs
5-
These were citizens who read public notices aloud and were also employed by merchants to shout the ......... of their wares.
A -
places
B -
portions
C -
praises
D -
prices
6-
Although graphic forms of advertising appeared early in history, printed advertising made little ......... until the invention of the movable-type printing press by German printer Johannes Gutenberg about 1450.
A -
coverage
B -
headway
C -
impression
D -
profit
7-
In the United States, the advertising profession began in Philadelphia, Pennsylvania, in 1841, when Volney B. Palmer ......... up shop as an advertising agent, the forerunner of the advertising agency.
A -
opened
B -
set
C -
started
D -
took
8-
The introduction of radio created a new opportunity and by the end of the 1920s, advertising had established itself in radio to such a(n) ......... that advertisers were producing many of their own programs.
A -
amount
B -
extent
C -
range
D -
volume
9-
The early 1930s ......... in dozens of radio dramatic series that were known as soap operas because they were sponsored by soap companies.
A -
escorted
B -
showed
C -
ushered
D -
welcomed
10-
Television had been introduced in 1940, but because of the high cost of TV sets and the lack of programming, it was not immediately ..........