Choose the one word or phrase that best completes the sentence and fill in the appropriate answer above.
1-
Sales derive from a product's stock-keeping Units (SKU), the ......... combination of the specific quality, price, container size, colour, model, etc, and the product name.
A -
deviant
B -
discreet
C -
peculiar
D -
unique
2-
SKUs are what manufacturers produce, what retailers sell, and what consumers buy; ......... are what are advertised.
A -
brands
B -
images
C -
items
D -
wares
3-
A large ......... of SKUs for consumer products has led to myriad choices for customers.
A -
prepackaging
B -
preponderance
C -
proliferation
D -
proportion
4-
This has led to complicated supply and demand logistics, ......... of brand loyalty and more pressure on profit margins.
A -
eradication
B -
erasure
C -
erosion
D -
eruption
5-
Buyers have become much more ......... in recent years, forcing retailers to respond more quickly and efficiently.
A -
decrying
B -
demanding
C -
dismaying
D -
distracting
6-
Many stores use a psychological pricing strategy called odd pricing, ......... prices end in odd numbers, such as $19.95.
A -
whenever
B -
whereby
C -
while
D -
whither
7-
Presumably, customers see odd prices as being ......... below even prices, and consequently a bargain.
A -
seriously
B -
slimly
C -
substantially
D -
surprisingly
8-
On the other hand, luxury boutiques, to project a ......... image for their products, use even pricing such as $10.00 or $50.00.
A -
preponderant
B -
prepossessive
C -
prestigious
D -
prodigious
9-
Multiple unit pricing is a strategy in which the customer perceives ......... buying as involving more savings.
A -
frequent
B -
quantity
C -
repetitive
D -
wholesale
10-
Multiple unit pricing is usually effective in increasing ......... sales of a product, but it may not increase the rate of consumption.