Choose the one word or phrase that best completes the sentence and fill in the appropriate answer above.
1-
Paul Chin, in his 'The Evolution of Corporate Communications', realizes that communicating to hundreds, sometimes thousands, of employees within an organization is no ......... feat.
A -
mean
B -
meant
C -
mere
D -
more
2-
This challenge is further complicated in organizations with a global ........., where corporate headquarters is responsible for delivering the same message to satellite offices in geographically dispersed locations.
A -
industry
B -
location
C -
outlook
D -
presence
3-
And don't fool yourself in thinking that there's some long process of ......... when they receive one of these messages; most corporate communications will grab the attention of an employee for no more than a few seconds — if at all.
A -
delegation
B -
deliberation
C -
disarticulation
D -
dissertation
4-
It's within that very narrow ......... of opportunity that they will decide whether to read something or toss it aside.
A -
moment
B -
option
C -
passage
D -
window
5-
Communication is a two-way .........; it requires a sender and a receiver: if no one is listening, you're just a crazy person talking to yourself.
A -
handle
B -
radio
C -
street
D -
wire
6-
Anyone involved with corporate communications needs to be aware of their receivers' habits and ......... before deciding on message and medium.
A -
druthers
B -
ideologies
C -
idiosyncrasies
D -
peccadillos
7-
It wouldn't make sense to use technology-based communications with an audience who's not ......... without first providing them with adequate training.
A -
tech-nerdy
B -
tech-ready
C -
tech-savvy
D -
tech-wary
8-
In the '90s, the IT industry was ......... with the concept of push technology, a method of delivering content to users' desktop without requiring them to actively seek it out.
A -
abuzz
B -
adrift
C -
aghast
D -
aloud
9-
The technology, however, never lived up to its hype and communications fell back to old .........: the intranet and e-mail.
A -
stalemates
B -
stalwarts
C -
standings
D -
stewards
10-
Momentum is also growing in the corporate environment for RSS, where organizations are beginning to see that RSS can be used to pick up where e-mail ......... off as an internal corporate communicator.