Choose the one word or phrase that best completes the sentence and fill in the appropriate answer above.
1-
Fast technological developments, growing globalisation of markets and higher customer requirements have resulted in ......... competition in many consumer and industrial markets.
A -
cutback
B -
cutthroat
C -
deep discount
D -
deep throat
2-
Emergent global markets are populated by ......... companies that try to position themselves as local firms by emphasizing local content.
A -
homeland
B -
homeless
C -
national
D -
stateless
3-
In this continuously changing world, the importance of price is being reduced and quality becomes a significant means of ......... sustainable competitive advantage.
A -
cultivating
B -
harvesting
C -
noticing
D -
realizing
4-
Leenders and Blenkhorn (1988) introduced the term 'reverse marketing' for an aggressive kind of purchasing that they had ......... in the U.S. and Japan.
A -
accosted
B -
confronted
C -
deciphered
D -
encountered
5-
Reverse marketing describes how Purchasing actively identifies potential suppliers and offers ......... partners a proposal for long term collaboration.
A -
established
B -
manageable
C -
matching
D -
suitable
6-
Successful reverse marketing requires a ......... effort.
A -
concerned
B -
concerted
C -
constrained
D -
contained
7-
The upgraded demands and reduced supplier roster lead to the substition of traditional ......... relationships by close and long term partnerships, characterized by mutual trust and interdependence and mutual benefits.
A -
arm's-length
B -
full-disclosure
C -
hip-pocket
D -
under-the-table
8-
The current development of the purchasing function shows ......... similarities to the development of the marketing concept.
A -
given
B -
granted
C -
proven
D -
remarkable
9-
This conceptual ......... between purchasing and marketing can also be found within individual firms.
A -
paradigm
B -
paradox
C -
parallel
D -
paraphrase
10-
Purchasing and marketing are basically comparable activities directed at facilitating exchange transactions and relationships with external parties; accordingly, the purchaser's and marketer's tools and methods are more similar than might be expected at first ..........