Choose the one word or phrase that best completes the sentence and fill in the appropriate answer above.
1-
The amount of purchasing undertaken in the business market easily ......... the total spending by consumers; because the business market is so large it draws the interest of millions of companies that market exclusively to business customers.
A -
belittles
B -
diminishes
C -
dwarfs
D -
shrinks
2-
In certain business markets purchase decisions ......... on the outcome of a bidding process between competitors offering similar products and services.
A -
fold
B -
hinge
C -
lean
D -
stand
3-
In these cases the decision to buy is often ......... down to one concern who has the lowest price.
A -
arrowed
B -
ratcheted
C -
sized
D -
whittled
4-
Consumer and business markets differ in that business markets are more likely to be price than brand-..........
A -
controlled
B -
defined
C -
driven
D -
limited
5-
The demand by businesses for products and services is affected by consumer purchases; this is called ......... demand.
A -
delayed
B -
derived
C -
distal
D -
distance
6-
Because so many organizations may have a part in creating consumer purchases, a small ......... in consumer demand can create big changes in business purchasing.
A -
skip
B -
slant
C -
swath
D -
swing
7-
The search for alternatives is a significant difference between consumer and business purchasing; while a consumer will probably not search hard to save two cents a gallon on gas, a company that has a large ......... of cars or trucks certainly will.
A -
caravan
B -
corps
C -
fleet
D -
flotilla
8-
In more advanced purchase situations, members of the Buying Center may evaluate each option using a checklist of features sought by the buyer, and each feature is assigned a ......... that corresponds to its importance to the purchase decision.
A -
consideration
B -
number
C -
position
D -
weight
9-
If the product is ......... received, it may end up moving to a straight re-purchase status, thus eliminating much of the evaluation process on future purchases.
A -
soon
B -
then
C -
timely
D -
well
10-
Business purchase decisions can ......... for an extensive period; unlike consumer markets where impulse purchasing is rampant, the number of people involved in business purchase decisions results in decisions taking weeks, months or years.