Melissa Campanelli, a marketing and technology writer in Brooklyn, comments on the reasons for dotcoms to open a physical store to extend their life ..........

In the traditional realm of business, you open a retail store first and then launch a website, but since the dotcom revolution, many surviving dotcoms that skipped that first step are realizing the benefits of opening a ......... location.

Anyone that has a business plan with a goal of e-commerce needs to ......... that business plan with a retail reality.

"We realized very early that we could not exist purely as a dotcom," says Sal Perisano, of iParty Corp, "We knew we needed some terrestrial link, some reality other than a virtual company, to ......... what we were doing."

Physical stores give your customers a more convenient way to return goods and try out products — two options analysts say are ......... missing from Net stores.

Owning a store offers a natural ......... flow into and out of the store, which allows an entrepreneur to gather names and begin direct-to-consumer marketing programs.

However, opening a retail store is an expensive ..........

For those of you who lack the funding needed to open a retail store right now, try renting a ......... in a local shopping mall.

If you do want to set up ........., you should do whatever you can to learn about launching and running a traditional retail business before you do so.

Your best ......... is to determine ahead of time whether a multichannel strategy is a good move for your dotcom.