Choose the one word or phrase that best completes the sentence and fill in the appropriate answer above.
1-
Stephen Whyte, CEO of Leo Burnett, observes that Marshall McLuhan may have had his ......... when uttering his much-quoted statement, "Advertising is the greatest art form of the 20th Century".
A -
foot in his mouth
B -
hat on backwards
C -
nose to the grindstone
D -
tongue in his cheek
2-
You can dispute whether or not advertising is art, but there is no ......... that advertising is big business.
A -
betting
B -
denying
C -
discussing
D -
speculating
3-
Advertising's global landscape is changing constantly, as agencies and holding companies consolidate to achieve international clout and economies of ..........
A -
scale
B -
size
C -
state
D -
success
4-
Media, telecommunications and electronics are converging to become one giant industry, illustrated by powerful ........., such as the merger between AOL and Time Warner.
A -
alliances
B -
antagonists
C -
competitors
D -
cooperatives
5-
Media expansion causes problems for advertisers, but it also presents new opportunities by increasing the possibilities for effectively targeting individuals, rather than taking a ......... approach.
A -
broadside
B -
bulletproof
C -
scattergun
D -
sharpshooter
6-
Of the three central roles — account manager, planner and creative — only the account handlers manage the relationship with the client on a ......... basis.
A -
day-in-and-day-out
B -
day-to-day
C -
from-time-to-time
D -
time-after-time
7-
The account manager is the ......... of the wheel — someone who organises the agency team of account managers, planners and creatives.
A -
axle
B -
hub
C -
rim
D -
spoke
8-
The planner's role is to find the most ......... communication strategy and develop a real insight into the relationship between the brand and the consumer.
A -
compelling
B -
complementary
C -
convenient
D -
convivial
9-
The creatives are the brilliant executional thinkers, working in teams made up of a copywriter and an art director to develop the planners' ideas and think up ads which will give brands a strong competitive ..........
A -
ability
B -
advantage
C -
ambience
D -
assonance
10-
We develop relationships with possible future clients, even though sometimes it is years down the line before something ......... it.