Communication can be in the form of words, pictures, or actions. Words are the most commonly used: we speak or write to communicate ideas. It is, (1)_______, essential for people to use words effectively.
Pictures are useful, also. Businesses use them successfully in posters, charts, and blueprints. Companies should be careful that the pictures (2)______on posters and charts, as well as in brochures and advertisements, and the words compliment, rather than conflict, (3)______each other.
Action is an important communication medium: actions speak (4)_______than words. This medium is the most important when dealing face-to-face with employees, colleagues, and clients. A frown, a handshake, a wink, and even silence have meaning; people will attach significance (5)________these actions.