Travel advertisers were confronted with a major decision after September 11, 2001: should they spend more on advertising to ......... travel by people who were apprehensive but fence-sitting?
A -
goad
B -
goose
C -
nudge
D -
spur
2-
Meanwhile, corporations cut ......... their budgets, reducing the volume of business travel.
A -
across
B -
back
C -
into
D -
off
3-
On an annual basis, trends varied ......... industry.
A -
by
B -
for
C -
in
D -
with
4-
Airlines ......... decreased their advertising spending, as they normally do after a crisis or an accident.
A -
apprehensively
B -
comprehensibly
C -
comprehensively
D -
understandably
5-
Spending was down across the ......... on network and spot TV, cable TV and national spot radio — although domestic carriers boosted their outlay for outdoor advertising in 2001.
A -
board
B -
field
C -
media
D -
table
6-
In contrast to the ......... airlines, hotel companies spent more on advertising in 2001.
A -
bothered
B -
depressed
C -
troubled
D -
worried
7-
Holiday Inn remained on top of the domestic spending ........., laying out $38.3 million in 2001, an increase of 25 percent.
A -
heap
B -
hill
C -
pile
D -
world
8-
The car rental industry has been plagued by financial problems, so it is no surprise that the ......... companies cut back on their ad spending.
A -
cash-challenged
B -
cash-conscious
C -
cash-laden
D -
cash-strapped
9-
After a brief downturn in late 2001, the cruise industry's sales ......... quickly, thanks to discounting and steady advertising.
A -
rejuvenated
B -
responded
C -
returned
D -
revived
10-
The industry as a whole laid ......... $237 million on advertising for the year, a slight gain of 2.7 percent over 2000.